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How MiLB Teams Deal With Public Relations Disasters

By now, you’ve probably heard of the Ogden Raptors’ recent PR disaster, in which they attempted to host an Hourglass Appreciation Night. The tagline for the event guaranteed, “gorgeous women whose curves rival those of any stud pitching prospect!” They wanted to push the envelope and appear edgy, but went about it in the wrong way and got […]

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The Power of Promotional Giveaways

Opening Day is upon us! That means it’s time to sell tickets. As we uncovered last time, this can’t be accomplished simply through fan loyalty to the club; people need a reason to come to the park. The easiest way: promotions. The best promotion in the history of the world is Fireworks. Everybody loves them. Whether it’s […]