MLB: Toronto Blue Jays-Pitchers and Catchers

What A Former GM Would Change About MiLB: Part 3 — Affiliation Duration

As we’ve discussed in previous posts, a minor league team’s relationship with their major league affiliate is incredibly important for civic and league credibility, financial efficiency, and an overall piece of mind. This relationship is only growing in importance, as minor league teams have found ways to highlight and monetize their affiliations, and major league teams have found it useful to […]

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The Unsung Heroes of Minor League Baseball

As we have extensively covered, MiLB teams insulate themselves against the variable quality of the product on the field with fun, affordability, customer service, and unique promotions and giveaways. And if your team wins, hey, that’s an added bonus. Given this focus on fan experience over on-field success, there are many subtle roles in a minor league […]

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When Nightmares Become Reality for a Minor League Team

I have put off writing about this because there are rare, scary, and traumatic moments in sports. Look no further then the recent Humboldt tragedy. I don’t want to piggyback on that, or take light away from the many, many, many impactful fundraising initiatives that have brought Canadians together. Sadly, I mentioned a tragedy like this […]

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How Rain Hurts a Minor League Club

Rain really is a four-letter word for baseball teams, no matter the league or level. Whereas soccer and football almost thrive playing in the rain, baseball has no problem calling off or delaying games. Rain can impede players’ vision and grips on the ball, cause injury due to slippery surfaces, and generally compromise the integrity of the […]

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Why It’s Important to Have a Great Team Mascot

When I detail the value and importance of a team mascot, I typically receive one of two reactions. Those who think it is silly and irrelevant smile condescendingly, and those who get it, who understand how important the mascot is to the development of the team’s brand, and how rigorous the actual job is for the […]